News & Articles
Have You Started Analyzing Data From Social Media?
This article provides 8 steps to analyzing data from social media sources like Facebook, YouTube and Twitter, from defining the problem and objectives to strategies. We thought you'd find it interesting. Click here to read the full article. Download a brief...
The “Trade-Off” Needed When Assessing New Business and New Product Development Opportunities
“It Won’t Hurt!” -- Really? A “little shot in the arm” for new business or new product development market research?! Sometimes the “trade-off” between doing your “homework” now versus later is well worth the “little pain” when making important new business acquisition...
Optimizing the “Story” for Your Brand Positioning and Messaging Strategies
Is your brand communicating a relevant “Story” for your customers? Do you wonder if you really have the most compelling image and messages for your brand? This Case Study highlights how a company leveraged the Voice of Their Customers via the trademarked...